8 Tips to Maximize your Visibility in Google

As a business owner, maximizing your online visibility is one of the most important things that you can do to boost traffic to your website and, ultimately, your income. The problem is that, as a business owner, your knowledge pertains to your product or service, and not necessarily to ranking on Google. Today, we’ll be looking at 8 things you can do to start increasing your visibility on Google and other search engines today.

Current Ranking

Before you start engaging in different SEO activities, it is important to gauge your websites online visibility to see where you are and what you have to do, even if you are new. There are a lot of online tools that you can use to access your website’s performance figures, data, and rank in search engines. It will also show you a specific keywords average searches per month as well as your average cost-per-click for the keyword.

Website’s Speed

Since your site speed is one of the biggest determinants of user experience, Google places a big emphasis on this when determining your rank. Apart from lowering your rank, a slow website speed can also increase your bounce rate and cause visitors to leave before being converted into paying customers. A quick online search will help you find the best tools to help you optimize your site’s speed and performance rank. 

Enable for Mobile

It is estimated that more than half of all searches take place on mobile phones. If your website only works on desktops, it means that you are essentially cutting your potential income in half. It also diminishes your rank on search engines. Google has a mobile-friendly test that you can run to see how people will experience your site when they are on their mobiles.

Link Building

Throughout the history of link building, it has always been considered to be the most demanding, albeit critical, part of search engine optimization. There are a few different types of link building campaigns, and the one you choose will depend on your available assets and resources. It is important to remember that boosting your online visibility with link building campaigns is a long-term organizational objective and not a quick and easy solution to boost your web traffic.

Paid Ads

This is one of the more obvious ways to get to the first page of Google. Sign up for Google AdWords, choose your targeted keywords, and select the price that you would like to ‘pay-per-click’. The higher you bid, the higher your ad will be on the top of the page. Don’t be fooled by how simple this sounds, however. If you are not an experienced Google AdWords consultant or professional, it is advisable that you find someone who is since an AdWords campaign can be a money-wasting minefield for the unsuspecting layperson.

URL Structure

Like your website’s speed and mobile friendliness, optimizing your URL structure falls under the category of ‘organic ranking’. This means it’s a natural method that doesn’t cost any money. Your URL structure should be readable by human beings, for example, https://mywebsite.com/blog looks much better than https://mywebsite.com/index.php&id=87.

High-quality Content

If the content on your website provides visitors with a satisfactory user experience, chances are that Google will bust your site up in the results pages.  Content that is informative, trustworthy, and authoritative will rank higher. Poor spelling, grammar, and punctuation can also diminish your site’s credibility and should be avoided at all costs.

Simple On-site Navigation

Another organic method to boost your visibility in Google. When your home page is filled to the brim with buttons, clickable links, and calls to action, visitors may feel overwhelmed and leave. Make sure that your menu is simple and there are only a few things that your visitors can do on your site. This will help them find the ‘Pay Now’ button more easily, lower your bounce rate, and boost your ranking on search engines.