Key Tips On How Call Tracking Can Be Useful Long Term

Today's digital era marks the rise of remarkable advances in the field of sales and marketing, which include the utilization of geolocations, mobile-tailored sites, chatbots, voice assistants, and even artificial intelligence. However, despite the rise of these technological wonders, some customers still appear to have a penchant for the classics. In fact, if you haven't been tuning to your calls, you might be missing a lot of benefits. Here are key tips on how call tracking can be useful long term.

A study from Marketing Land says a phone call may be able to provide 5 to 10 times worth more in revenue versus a lead from a web form. Interestingly enough, a Google paper also said 78-percent of local searches will most likely result in offline purchases as well. When customers take calls, it's not necessarily the end-goal of the consumer process. Not being able to track these calls properly with software and services like Fone Dynamics can do a great disservice to how you can improve your services in the future. Here's how to make these calls useful via call tracking:

●        Generate more accurate, useful data. Call tracking allows you to track calls and generate a plethora of useful data that can potentially be tailored to business growth. Aside from tracking calls to the right sources and attribute them to certain keywords, call tracking is capable of tracking your pay-per-click landing pages, and other data that can tell you on the get-go if your campaign is in fact generating leads. You can use this data across different campaigns, affording you the opportunity not just to track calls and the performance of your campaign, but compare it to your newer ventures.

●        Easy, convenient, real time measurement. Call tracking affords you the opportunities to measure if your campaigns aren't just working, but if they're generating the kind of returns you're looking for. Software can do these in real time, especially when used with other software such as Google Analytics. This is cost-friendly and can save you a lot of money in the long term, providing you with funds you can allocate to improve operations.

●      See sales and business growth from new perspectives. Call tracking allows you to keep note of missed calls and potentially be able to trace them back to their sources, giving you data of what opportunities you may have missed. Aside from these, call tracking is also very capable of identifying areas where you can improve your business, as data can potentially indicate untapped locations or even trends you may not have seen with limited software before.

●        Improve your staff operations. Call tracking software doesn't get data from just your customers, it can obtain data from your own staff as well. You can monitor the performance of handlers of your calls, potentially affording you the opportunity to improve your overall customer service. Gone are the days that performance evaluation is difficult, as call tracking can provide you with data as to how your handlers perform: from how many calls were made and answered, if they were converted, and if it generated revenue.

Conclusion

Despite vast improvements in the digital era-based marketing scene, utilizing call tracking to its full potential can greatly aid in optimizing your overall marketing campaign towards the best results. As seen above, call tracking, when used efficiently, can help you integrate statistics you gain from your trackers into the aforementioned modern strategies in order to reap the best returns of investment you and your company might be looking for.

John Taylor

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.