5 Ways How Content Marketing Helps In Link Building

Link building and content marketing are the two key SEO strategies to get the favor of Google. How you build links, develop the content and use it decide website’s future on the Google Search Engine Result Pages.

Interestingly, these are correlated as well because content marketing has been discovered as one of the most emphatic ways to build links.

Furthermore, when you use content marketing as your link building strategy, you can achieve more with fewer efforts. Content allows you to persuade your target audience and give you links at the same time. According to Ranking By SEO, “an effective content marketing strategy leads your website to appear high in Google SERP as well as in Google’s Featured Snippets."  

This blog will educate you about five content marketing ideas to develop and earn links naturally.

Look no further.

#1. Infographic Stories-

Infographics allow you to get high-quality links. You can write a fantastic business story and then make it more lively and engaging by expressing it with the help of relevant visuals. 

Once you are done, you can publish it on any high-authority infographics-based website. Don’t forget to add a link to the content. This way, you will be able to take your story to your target audience and get a high-quality link at the same time.

#2. Guest Blogging-

Unique links always increase the value of your website. More the links are unique, the more the website’s value increases for the search engines. Guest blogging has been discovered as a great way to create high-quality, unique links to your website.

Search for high authority content marketing websites that allow guest blogging. How can you estimate if a website is a high-quality content marketing website? The first thing that will help you to judge it is the quality of the content posted on it. The next thing that is important to check is the website traffic. You can check it using websites that offer the traffic measure. If the traffic of the website has seen a heavy fall and has been continuously going down, then you should avoid it.

Prepare your list first and then select the websites one by one and write articles for them. Write high-quality blog only, in which you mostly discuss the problems that your target audience have been facing. You can discuss the future of the industry, products, services, reviews and much more. In simple words, you have to write something that will interest and engage the users.

Most guest blogs allow you to give a link to your website from the author bio section. However, there are some who allow you to add one or link to your website from the content body as well.

#3. ‘How to’ Guides-

Make ‘how to’ guides and upload them on wikiHow and other guide publishing-based websites. This guide will do a great help to increase the website traffic because the amount of “how to” queries on the internet quantifies to several billion.

So, developing such guides will do a great favor to your business. You can get high-quality links to your website as well.

#4. Mentions by Influential Bloggers-

You may have heard this from many that influencer marketing is the future. If not, then know it today. Ranking By SEO says, “reach the influential bloggers of your industry and convince them (through your amazing work, of course) to mention you in their blogs and give a link to your website. This way you will get the links and endorsements concurrently.”

 

#5. Website Blogs-

Website blogs can also be a great source to influence your target audience and generate internal links. By publishing high-quality content on your website, you can attract a great number of audience to your website. This will increase website traffic and search results rankings.

With these five content marketing techniques, you can achieve high-quality links and loads of website traffic. Moreover, you will see your website improving its position in the Google SERP List.